Sports A Tribal Behavior
Sport aficionados rarely go to sporting events by themselves. While traditional consumer and sports fan behavior research frequently investigates fans based on demographic factors, recent breakthroughs in understanding how sports fans co-create and co-consume athletic events give compelling evidence that sports fans are more than just consumers. As tribal groups, they should be investigated. Membership, the geographic feeling of community, social recognition, shared rivalry and shared knowledge of symbols, rituals, and customs, as well as people, are all factors that can be used to identify tribal sport fan groups. I The research was mainly confirmed: football fans have a cult-like relationship with their team, and there are various distinct fan typologies that vary in fan dedication. Affiliation influences football fans' associative behavior through the demand for social recognition, socialization, and symbolism. The study also finds that while loyal supporters have a good underst...